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Showing posts from March 31, 2016

Lakme Fashion Week 2016 : Elektrocouture failed to impress

Sometimes things look good on paper/ electronic media posts / on racks and they build expectations.
There was hype around Elektrocouture and Friends's debut on Lakme Fashion Week summer-resort 2016 as they were bringing "innovation" to indian fashion scenario.
Quoting IBNlive.com :
" Based in the heart of Europe's fashion tech hub, Berlin, ElektroCouture is a collaborative house for bespoke technologies along with six international designers like Lina Wassong, Melissa Coleman, ValĂ©rie Lamontagne, Igor Knezevic, Kristin Neidlinger and Chritian Bruns from various countries like Britain, Canada and US, who join hands for the first time to present a collective showcase of fashion and technology with 'ElektroCouture and Friends'.
Integrating technologies into design, accessories, couture and also pret fashion, these designers have stepped into the future to find new ways of digitalising environment and human body. Some of their work comprises inventive battery …